Focal Point is our strategic engine — working to build on your strategies and turn them into marketplace realities. It identifies prospects and opportunities and develops messages for you to reach them more effectively.

NAK researches the market by polling a sampling of your customers and a sampling of your prospects. We use the resulting findings to help you acquire lists that are more on target, to put your campaign on track from the start. Then we analyze those lists with an eye toward making them more accurate and on target.

If you’ve acquired lists we can help analyze them as well, to further ensure your message reaches the proper audiences.

Our surveys also include a competitive analysis to ensure your campaign takes advantage of the weaknesses of your rivals. Are you going up against sales stars, dogs, cash cows or some other animal? NAK lets you know from the start.

Throughout the process, your corporate strategies are analyzed with an eye toward how they will help drive the campaign. Also: your ongoing marketing communications tactics are examined to see how they may be utilized.

Building on all the data and opportunities, we develop the messaging or theme of your initiative and present it as a plan, for your review and additional input,

Next: The Balancing Point >>>