The end of a successful marketing campaign can be the beginning of news sales opportunities. Gathering Point helps you keep the momentum going. This marketing module obtains feedback from the campaign to give you details on what worked and what can be improved.

At this point, select responders, non-responders, buyers, non-buyers, successful reps, unsuccessful reps are polled to determine what worked best and what needs improvement for the next time around.

Results are measured against expenditures to provide a true ROI profile. Lists and databases are updated to keep them current for your next campaign.

This is also where NAK can help make your Customer Relationship Management system a stronger marketing and sales generator. We’ve found that while many companies have instituted CRM systems, few are utilizing them to their full potential.

NAK can help you build on your success with CRM by motivating your sales force to use it correctly and update it continuously. Here again, we make them feel that they own the system, so they take better care of their portion of it. The results: they routinely make new customers part of your fold, while keeping existing customers loyal.

Next: The Five Points: A Modular Menu >>>